I had a great time on Crystal Vilkaitis’ Rooted In Retail Podcast. Crystal owns and runs a brilliant social media company, Crystal Media, and hosts a couple of awesome podcasts, including this one.
Here’s an excerpt from the second of 2 episodes that I appeared on. This one is on Google Ads.
We’re welcoming Vi Wickam back this week, this time to talk all about Google Ads.
How do they work? Where should you be showing up?
A little secret… The first 3 results in each section of a Google search result are paid ads. You are not going to get those spots if someone else is willing to pay and you aren’t.
Vi breaks down the landing page of a search result into two types of ads: Standard Text Ads (which are text based ads strongly related to key words) and Display Ads (which are visual ads including images, gifs, and YouTube videos).
Are you a local brick and mortar or a nationwide e-commerce retailer? How you market online matters. For these two differing structures, your keywords and target audience will be a lot different.
Google values three factors when it comes to pushing your ads: Direction (where in the world are you?), Reviews (get those happy customers to leave raving reviews), and Key words (how dialed in are you in what your customers are searching for?).
And if this is all starting to sound complicated or hard to understand, you don’t have to do it alone. Vi shares some red flags to look out for so you can hire a strong and trustworthy ad company. [TIP #1 OWN ALL YOUR OWN ASSETS].
If you’re ready to get started and want to get control of your assets, be sure to visit Vi Wickam for a digital audit.
Don’t miss out on the rest of those red flags and more; listen to the full episode.
Listen, Subscribe, or watch the episode here: