More Than Just Generating Traffic
I had a great time on Crystal Vilkaitis’ Rooted In Retail Podcast. Crystal owns and runs a brilliant social media company, Crystal Media, and hosts a couple of awesome podcasts, including this one.
Here’s an excerpt from the first of 2 episodes that I appeared on. This one is about SEO.
When someone is looking for what you’re selling…are they finding you first?
My dear friend and web guy, Vi Wickam, joins me today to drop some crucial tips on SEO for both brick and mortar and e-commerce retailers.
We all Google everything. So it’s no surprise that when your customers want to find something, they Google it too. How are you showing up?
Vi breaks down the structure of Google results and how your retail business may fit into these sections ads, Shopping, Organic Results, Google Map Results, and Directories.
If you’re a Brick and Mortar business, your website and SEO will look different from an Ecommerce page with hundreds to thousands of products.
For B&M, make sure your home page is solid, with your address and phone number on every page. (Listen to the episode for a great tip on formatting.)
For Ecommerce, this is advice you’ll hear over and over for various areas of business, BE HUMAN. Your product descriptions take the place of your on floor salespeople. So include the data and let it tell a story.
Looking for help with web design and SEO? You can’t improve what you can’t measure, so get a good look at your analytics and find someone with full transparency. The tip Vi has here… you don’t want to miss because it is critical to maintaining your assets.
Whether you’re just starting and need to fine tune your structural foundation or you’re ready to get listed, there is so much packed into this episode that you wouldn’t want to miss!
Listen, Subscribe, or watch the episode here: https://www.crystalmediaco.com/rooted/understanding-seo-more-than-generating-traffic-with-vi-wickam/