Personal Branding is a topic that is widely misunderstood, and often misused. To me, personal branding does cannot be successful if you are trying to reinvent yourself. True personal branding must be authentic to be successful. It must start with introspection and finding your passion. Only then can you create a brand that people will want to connect with.
Here are the highlights from my Personal Branding presentation:
- Find out who you are deep down.
- What is your Passion
- What tools can I use to communication my passion with the world
- Start writing. Begin to engage your audience by writing authentic, interesting content.
- Understand that this is a dialogue, not a broadcast. (You must listen as well.)
- You are creating community, not just an audience.