Got Questions? We’ve got answered! Check out our FAQs below, or contact us.
Email: vi@wickam.net Phone: 970-430-6381.
Question: Thanks, but I can do it myself. I’m pretty computer savvy.
Answer: Awesome! If you have the time to manage and optimize over 50 listings a month, or have someone on your staff that can, that’s great news! We strongly recommend you modify, optimize and update your listing every month. Add it to you calendar, this is easy to forget to do! With having Wickam Group do this for you, you never have to remember; we take care of it for you. Having great listings across multiple platforms increases the odds that your business gets found when someone is looking for the product or service you offer.
Question: All of that money for a profile? I don’t understand the value.
Answer: You are paying for professionals to manage your local search presence. This will save you time, and generate more money for your business.
With the Get Listed Package we claim, manage and optimize over 50 listings from major platforms like Google Maps, Facebook, Bing, Yahoo and Yelp, down to small listing websites and aggregators like City Search, Show Me Local and Insider Pages. We pay special attention to the major platforms.
We not only claim and optimize, but we also validate the listings to make sure that they are accurate. Additionally, we personally review the most important profiles manually, and optimize them for search engines (SEO), helping bump you in search results. Plus, by adding updated content your listings stays fresh and accurate including up-to-date photos of your business (sent by you), current business hours, feature message highlighting a special/event/sale/promotion that month and more. We even handle duplicate suppression (multiple listings on a single site) so that you aren’t penalized by search engines.
It’s hard to put a value on listings that stand out each month, show up higher in the search results and look better than the competition, but we place a very high value on showing up online and standing out to the consumer searching for you and your business.
Question: What would you be ‘managing’ exactly?
Answer: We manage your local business listings: the information that shows up on the different search engines and local listing websites when consumers are searching for the products or services that your business sells.
Question: What do you do to optimize my listings?
Answer: During the first month of the Get Listed Package, we optimize all of the copy that is on your listing, making sure it is keyword rich, matches the tone of your business and stands out to the consumer. The copy we write for you business is always reviewed and approved by you first. We then add information that your listing might be missing like the types of products and services you offer, links to your website and social media accounts, all your contact information, correct business hours, staff bios if appropriate, link to events calendar if applicable, clear logo and up-to-date photos of your business.
Then each month, your Account Manager emails you asking if there are any changes in your business like new products or service offerings, new hours, announcements, sales or photos you’d like for us to add to your listings. By adding this type of content to your listings each month, your listings have fresh content, which helps with search engine optimization (SEO).
Additionally, we pay attention to the finer technical details of the listings, including optimizing of the specific images that we place in your listings.
Question: I don’t have a lot of the photos that you are asking for.
Answer: That’s ok, but we do recommend you take photos and we’ll send you suggestions as to what these photos should be. Pictures of a business are a great way to bring the physical storefront to the digital and mobile searcher. If you cannot hire a professional photographer, you can take photos with a smartphone as most new mobile devices have great cameras. We suggest each photo have good (natural if possible) lighting, are clear and not blurry and authentically represent the business.
Your photos are your best chance to make a good impression on your online visitors quickly.
Question: I don’t mind NOT being on these websites. People can find me just fine.
Answer: In today’s world, if people can’t find you online, then they probably aren’t going to find you at all. If you don’t show up when people search google for your business type and locality, then you aren’t getting a shot at their business.
The phone book was surpassed by local search more than 10 years ago, and today, mobile search is the primary way people find businesses. Being listed well and accurately online is more important today than ever. With competition growing locally and online, you can’t afford to not show up.
Question: Is there a way to see how many more people have found me?
Answer: Each month we send you a one-page report on searches, profile views and check-ins. Even though someone might not click on your listing or profile, it doesn’t mean they’re not seeing or acting on it. It’s important to monitor traffic in your business, and to ask people what brought them in or how they heard of you.
Question: I am busy. How much work is this going to be for me?
Answer: During the first month you’ll spend about 30 minutes sending us the information we need to claim and optimize your listing. If your website is up-to-date, we’ll be able to pull most of the information from it.
You’ll also need about 15 minutes in the first month to approve the listing copy that we send you. Then, each month we notify you of the information we need, and it will take you anywhere from 5-30 minutes/month to send us what we need.
Question: Why is the subscription for 12 months? Isn’t this a one-time thing?
Answer: By actively managing your listing and adding or editing content on your listings, we keep your business content fresh, which is important to search engines. Additionally, we will be advising you on how to better understand your business and it’s online presence.
Plus, we will add updated content so your listings stay fresh and accurate including up-to-date photos of your business (sent by you), current business hours, feature message highlighting a special/event/sale/promotion that month and more.
Question: What is review monitoring and why is it important?
Answer: Review monitoring means that we will track when your customers leave reviews on your listings and alert you so that you are able to respond accordingly. Responding well to a negative review gives you an opportunity to make lemons out of lemonade, and responding to a positive review lets your loyal customers know that you care.
Customers view your listings as a communication channel, such as telephone, email or social media. Not responding to a negative review can cause the loss of many future customers.
Question: What is duplicate suppression and why is it important?
Answer: When businesses have multiple listings on the same listing site, customers can be confused, especially if the information is inconsistent. Search engines can also penalize the business for the duplicates. We are able to identify and remedy the duplicate listings so that you are not penalized and customers can easily find the correct information on your business, quickly.
Question: I have multiple business locations, how does this work for me?
Answer: The first business location is $1,797/year. For each additional location it’s $997/listing/year.