CHEVY BILLBOARDS Make an Emotional Marketing Connection

I received these pictures in an email claiming that these billboards are all over Detroit during the Woodward Dream Cruise, a large classic car event in August.

These new Chevy Billboards capture the glory years of the US automotive industry. I really like it that in recent years, US automakers have returned to some of the beautiful design concepts of the past. These billboards really connect with the emotions that people feel when they think of those cars, and they capture the beautiful styling of these cars in spades.

The only criticism I have is that they don’t include any current cars. Selling a 1960 Corvette Stingray or a ’57 Chevy doesn’t help Chevy’s sales, but selling a bunch of 2010 Camaros would do wonders.